Mohawk expand its LVT collection “UltimateFlex” to target rental & multifamily residentials: A value for money positioning
UltimateFlex LVT Collection
As of March 9th, 2023, Mohawk has launched its UltimateFlex LVT collections to target rental and multifamily residential markets. This new collection of LVT tiles are designed to be a value for money product line with 2.0mm thickness and a 6mil protection wear lay. A major benefit advantage in this collection is that it has a reinforced fiberglass layer to strengthen the stability of its core layer, the result is it has improved better performance when it comes to temperature expansion & contractions, a major upgrade to conventional LVT.
Benefits & Disadvantages
The Ultimate Flex collection are designed to be installed in glue down installation and therefore has significantly lower price points compare to click & lock vinyl planks. However, it also made the floor a bit more vulnerable to water penetration as tiles are not jointed by a locking groove.
Overall, the UltimateFlex LVT collection is designed to be affordable and are a value for money product that is suitable for rental and multifamily properties.
The UltimateFlex line will coordinate with Performance Accessories products that are color-coordinated for retailers to sell a complete flooring package in one purchase.
Mohawk Industries, Inc.
Mohawk is a global leading brand for both residential and commercial floorings. The brand offers a complete collections in carpets, ceramic tiles, laminate floorings, hardwoods, stones, vinyl tiles, and rugs.
These product offerings are trademarked under various premier brands in the industry, including Mohawk, American Olean, Bigelow, Daltile, Durkan, Karastan, Lees, Unilin and Quick-Step.
Mohawk’s unique business model and marketing channels supports customers in creating interiors to impress. Mohawk provides high level of service with its logistic and local distribution system in the U.S market.
Mohawk’s brand influence are world wide with presence in markets such as Europe regions, Malaysia, Mexico, China, and Russia.
To learn more about UltimateFlex collection luxury vinyl tiles, visit Mohawktoday.com to learn more!
